The French have always understood that a beach towel is not a utility item — it is a declaration. Jonathan Adler’s Playa La Mer translates this exactly: a cerulean ground, a white-sailed boat, a gold eight-point star, and the words La Merprinted in a typeface that reads as postcard rather than product. The velour face is thick and absorbent, the reverse is solid terry cotton, and the whole thing is generously sized enough to work as a wrap, a chaise cover, or simply something bright against limestone and turquoise water. It belongs to the Playa collection alongside Le Soleil and La Plage — the three together read as a set, each one a different note from the same 1950s French Riviera reference. 100% cotton, machine washable. $98.

Dimensions block

  • Material: 100% cotton velour face, solid terry reverse
  • Care: machine wash warm, non-chlorine bleach only
  • Available motifs: La Mer, Le Soleil, La Plage

Playa La Mer Beach Towel

The French have always understood that a beach towel is not a utility item — it is a declaration. Jonathan Adler’s Playa La Mer translates this exactly: a cerulean ground, a white-sailed boat, a gold eight-point star, and the words La Merprinted in a typeface that reads as postcard rather than product. The velour face is thick and absorbent, the reverse is solid terry cotton, and the whole thing is generously sized enough to work as a wrap, a chaise cover, or simply something bright against limestone and turquoise water. It belongs to the Playa collection alongside Le Soleil and La Plage — the three together read as a set, each one a different note from the same 1950s French Riviera reference. 100% cotton, machine washable. $98.

Dimensions block

  • Material: 100% cotton velour face, solid terry reverse
  • Care: machine wash warm, non-chlorine bleach only
  • Available motifs: La Mer, Le Soleil, La Plage

$98.00

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